Your digital team needs someone in its corner.

I'm an experienced digital leader you can bring in a few days a month. Senior thinking on your website, data and digital plans, without hiring someone full-time.

No hard sell. If I'm not the right fit, I'll tell you and point you to someone who is.

Sound familiar?

Most businesses I work with have good people and real ambition. What they're missing is someone senior to steer.

  • Your website should be doing more for you.It looks fine, but you're not sure it's actually bringing in business.
  • You've got plenty of data and not many answers.Dashboards everywhere, and still no clear idea what's working.
  • Agencies keep pitching, and you're not sure who to trust.You'd like someone on your side who speaks their language.
  • Your team is capable, but stretched.They need direction and backup, not another to-do list.

How I help

Four things, done properly. Pick one or bring me in across the lot.

Digital strategy

Direction, priorities and investment.

Working out what to do next, what to stop doing, and where your budget will make the biggest difference.

  • A clear, realistic digital plan
  • Roadmaps your team can actually follow
  • Honest advice on where to spend

Analytics

Measurement, insight and performance.

Getting your tracking right, then turning the numbers into plain-English decisions.

  • Analytics set-up and health checks
  • Reporting people actually read
  • The few measures that really matter

Digital experience

Websites, UX and optimisation.

Making your website easier to use and better at turning visitors into customers.

  • Website and user experience reviews
  • Rebuild and replatform support
  • Testing and conversion improvements

Fractional leadership

Experience when you need it.

A senior digital person on your team, part-time. I join your meetings, back your people and manage your agencies.

  • Interim or part-time head of digital
  • Agency and supplier management
  • Mentoring for your digital team

How it works

Simple, flexible, and easy to stop if it isn't working for you.

  1. We have a chat

    A free 30-minute call about where you are and what's getting in the way.

  2. I take a look

    A short review of your website, data and setup, so my advice is based on facts.

  3. We agree a plan

    A clear scope and a fixed monthly or project price. No surprises.

  4. I get stuck in

    Working alongside your team, with regular check-ins so you always know what's happening.

Ways to work together

Choose what suits your business now. You can change it as you grow.

Second opinion

For one big decision.

A focused review or workshop. Ideal before a website rebuild, a new agency, or a big spend.

Project

For a defined piece of work.

A strategy, analytics overhaul or website project, led from start to finish.

Hi, I'm [Your name].

I've spent [X] years leading digital teams at [types of companies or names], and I've seen what works and what wastes money.

Now I work with a small number of businesses at a time, as the experienced digital person in their corner. I'll give you straight answers in plain English, back your team, and help you make better decisions without the cost of a full-time hire.

  • [X] years in digital
  • Ex-[Head of Digital, Company]
  • Based in [Town], working UK-wide

Questions people ask

What does "fractional" actually mean?

It means you get a senior person part-time. Instead of hiring a full-time head of digital, you have me for a few days a month, with the same experience at a fraction of the cost.

Will you replace our agency?

Usually not. I sit on your side of the table, help you brief and manage agencies well, and make sure you're getting value from them.

Are we too small to need this?

If digital matters to your business and nobody senior owns it, you're probably the right size. Let's talk and find out.

Do you do the hands-on work too?

Yes, when it makes sense. I'm happy to roll up my sleeves on analytics, UX reviews and planning, and I'll bring in trusted specialists for bigger builds.

Is there a long contract?

No. Ongoing support runs month to month with a month's notice. If it isn't working for you, you can stop.

Let's see if I can help.

Book a free 30-minute chat. Tell me what's going on and I'll give you my honest take, whether or not we end up working together.